UBC Law Review

UBC Law Review

& Franchise Law Review

Understanding McDonald’s Professional Attitude in Designing your McDonald’s Franchise Agreement.

 

So, you’re about to draft a McDonald’s franchise agreement? Congratulations, you’re about to become the owner of a location for one of the most famous food service businesses in the world.

McDonald’s is one of America’s most well-known fast food chains, and one of the oldest, its first franchise location having been opened by Ray Kroc in 1960.

Since then, McDonald’s has become the most popular fast food restaurant in the United States, and has also become an international icon in over three hundred countries across the globe.

McDonald’s is a guaranteed success as a franchise, if one operates it properly. McDonald’s may provide you with a franchise agreement form of their own making for you and your legal advisor to look over and sign, but there is the distinct possibility you must draft your own.

This is because laws change from one area and country to the next, and it’s hard to standardize this document. To properly design and present your McDonald’s franchise agreement, you must understand something about McDonald’s.

McDonald’s has been around for fifty one years, and in that time, it has become quite good at what it does, and is a very professional and elite corporation. This means the bar will be high for everything you do that pertains to them.

Your McDonald’s franchise agreement is no exception.

What Matters in a McDonald’s Franchise Agreement?

In wording your franchise agreement, it is good to play on the strengths that have made McDonald’s great to begin with. Focus your future projections section on quality food at a fast pace with a smile.

Show pride in the opportunity to carry that McDonald’s distinctive golden arch logo, and show a subtle eagerness to help strengthen the giant that is McDonald’s even further.

However, there’s more than just writing and glorification to be put into a McDonald’s franchise agreement. Effort must be shown, at all times, and this means making the thing look good as well. Choose your type faces and spacing wisely. Pick a printing paper of utmost quality, and present the digital version in a format that shows you’re with the times. PDF works great, and just about anything can read it. Show McDonald’s that in presenting a great contract in a convenient form, you already have the convenient service with a smile down pat!